Lightricks
For the past few years I’ve been working as a Marketing Motion Designer, and more recently as a Web Motion Designer. In my time here I’ve created hundreds of marketing and social media ads for Lightricks’ various apps and web pages. Here you can view some of my work from there.
Occasionally I got a chance to join the Internal Brand team to create visuals for different company events throughout the years and some for one of the big screens in Lightricks’ HQ. In these instances I usually took the opportunity to work in 3D as it is not a common tool in this workspace and personally it’s my favorite medium as a digital artist.
My work on Motion Design in ‘Lightricks’ mostly divides into two aspects, the marketing aspect - we would create, convert and localize ads created at the company to increase the apps’ reach and volume.
And another aspect would be templating and expression writing in After Effects to increase productivity by making templated scripts for repeating and more mundane tasks, such as the ad ending template I created and has been used in the company for a couple of years now - the ending template lets you choose from a menu the app the ending is intended for, the language, visual appearance and even how it transitions into the end screen.